Category Archives: marketing and communications

Integrated Advancement Ecosystem idea

Years ago, I created this image and phrase “integrated advancement ecosystem.” It guides my thinking, and I’ll be building on and detailing the concepts in this framework in the months to come. Some of the components are called different things by different (types of) organizations. For example, “constituent programs” for a university are generally “alumni relations” whereas in healthcare, perhaps it’s “community relations.” I welcome your ideas about it.

Cannon's Integrated Advancement Ecosystem