The trend toward online, and more specifically, mobile direct response fundraising continues. My colleague and mobile strategist, Molly Kelly, blogged about this very point recently (click here for Molly Kelly’s Mobile Donation Form Blog). Of course, big campaigns are still won with the biggest of gifts. However, if you’re strategies aren’t engaging 20- and 30-somethings who are immersed in mobile access and apps, your current participation rates and future campaigns will suffer.
If you’re having a challenge getting investment into mobile technology, take a look at Molly’s piece. Mobile donations: no longer a fad; they’re a fact!